Política de privacidad

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.hoodtheory.com (the “Site”).

What Information Do We collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages of products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

(i) “Cookies”: data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

(ii) “Log files”: track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

(iii) “Web beacons”, “tags”, and “pixels”: electronic files used to record information about how you browse the Site.

Additionally, we collect personal information from you when you provide it to us, including by entering it into website forms, placing orders, creating an account, or contacting us with questions or comments.

For example, you can choose to sign up for email notifications about us through the Services by providing us with your email address. You can also choose to sign up for an account on the Services by providing us with your first and last name, email address, and password. If you order products from us through the Services, you must provide us with information to process that request, including but not limited to email address, first and last name, billing address, shipping address (if applicable), payment information, telephone number, and any other information you may optionally provide (collectively, “Order Information”).

When referring to “Personal Information” in this Privacy Policy, we are collectively referring to Device Information and Order Information.

How do we use your personal information?

We use the Order Information to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
(a) Communicate with you;
(b) Screen our orders for potential risk or fraud; and
(c) When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, in generating analytics about how our customers browse and interact with the Site, and in assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as outlined above.

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Additionally, we also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You may also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We may also share your Personal Information to comply with applicable laws and regulations, in response to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You may opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you may opt out of many of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident please note that we process your information to complete transactions with you (for example if you make an order through the Site), or to otherwise pursue our legitimate business interests including, but not limited to those listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We reserve the right, at any time, to modify, alter, and/or update this Privacy Statement, and any such modifications, alterations, or updates will be effective upon our posting of the revised Privacy Statement. Your continued use of the Services following our posting of any revised Privacy Statement will constitute your acknowledgement of the amended Privacy Statement.

Minors

Children under 16 years of age are not permitted to use the Services, and we do not knowingly collect information from children under the age of 16. By using the Services, you represent that you are 18 years of age or older, or are 16 years of age or older and have valid parental consent to do so.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@hoodtheory.com or by mail using the details provided below:

Hood Theory

[Re: Privacy Compliance Officer]

260 Convent Ave., #102 

New York NY 10031, United States